User blog:Lord Auris/Any tips on running a guild?

Any tips on running a Guild? I am starting up a guild known as "Inferno Legion". It is a small guild, and there isn't much activity. I want to know if any of you know how to run a guild and keep it interesting.

"Inferno Legion" is my first guild, so I am not completely familiar with guilds. I would greatly appreciate any tips given.